Privacy Policy

At Coral Bloom Scents, we believe that privacy is a luxury that should be afforded to everyone. As you explore our artisanal scents and bespoke perfume services, we collect information to enhance your experience. This policy explains our commitment to transparency and the rigorous standards we maintain for fragrance data protection.

1. Information We Collect

To provide our signature personalized service, we may collect the following categories of information:

• Identity Data: Name, title, and date of birth (for exclusive birthday offers).
• Contact Data: Shipping address, billing address, email address, and telephone numbers.
• Scent Profile Data: Historical purchase data, scent preferences, and custom blend formulations created through our interactive consultations.
• Technical Data: IP address, browser type, and time zone settings, used to optimize our digital store experience.

2. How We Use Your Information

We process your personal data under the following legal bases and for the following purposes:

We use your customer privacy data to process orders, manage accounts, and—with your explicit consent—send you curated invitations to high-end fragrance launches and artisanal workshops. We never sell your personal scent profiles to third-party marketing firms.

3. Data Security and Storage

We have implemented robust security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your data to those employees and partners who have a legitimate business need to know.

4. Your Rights and Choices

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal information.
• Request correction or erasure of your personal data.
• Object to processing or request restriction of processing.
• Right to withdraw consent at any time.